Must My Aspiring Content Creator Pal Stop Using People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She makes video blogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me being her free crew. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the time and effort I invest helping her make content.

I appreciate that she has helped me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It feels forced. I need her to understand that our 10-year friendship still has limits. I love spending time with her, but I also want to experience it without being filmed, altered, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my interpretation of engaging with life: noticing the nuances, posting them with an audience that values the art behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my method of offering access, providing her a opportunity to witness exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see what the content we create together can get us: a foot in the door. I understand not everyone enjoys being filmed, but sometimes unplanned moments is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions support one another in small ways. My assumption was filming a clip now and then would be enjoyable for Beth. Innovation thrives in collaboration, and having my friend around makes projects lively and pleasurable. I never force her to participate in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I cherish Beth’s friendship profoundly and don’t want making videos to come between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I understand that it's her job, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Jennifer Martinez
Jennifer Martinez

Elara is a freelance writer and cultural enthusiast based in Zurich, passionate about storytelling and digital trends.

January 2026 Blog Roll